Roadmaps: Break the rules without breaking the principles
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3 insider secrets to boosting user adoption
We all want our apps to be “sticky” because acquiring new customers can be very expensive – according to Harvard Business Review it can be 5 to 25 percent more expensive than retaining existing customers. Embedding analytics in your app is an effective way to acquire stickiness, helping you to meet the evolving needs of
The importance of EQ for product development teams by Nikkia Reveillac
In this #mtpcon Digital Americas keynote, Nikkia Reveillac, Former Head of Research, Twitter looks at why EQ is the key ingredient in the highest performing product development teams. Watch the video to see Nikkia’s talk in full (Mind the Product members can also watch the recordings of all our #mtpcon Digital Americas talks here). Or read
From product to tech leadership: Becoming a CTO
In this #mtpcon Digital APAC session, Silvia Thom, CTO at Zalora, reveals her journey from product manager to CTO. She describes challenges she faced, the opportunities she uncovered and offers advice for product managers hoping to undergo a similar move. In brief Leading engineers without a technical background is doable — be prepared to ask
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