post

Footer About

Footer Get Involved

Footer Links

Mind the Product

General

Product Unplugged Episode 3 with Pierce Healy

Product Unplugged Episode 2 with Lorilyn McCue

Product Strategy

Building Product Teams

Diversity and Inclusion

Digital Transformation

Artificial Intelligence (AI) & Machine Learning (ML)

Product Leadership

Product Management Career

Product Ethics

Minimum Viable Product

Enterprise Product Management

OKRs

Customer Research

Hypothesis and Testing

Business Strategy

User Research

👩‍🚀🚀   Live now for MTP members: <a href="https://mtp2017stg.wpengine.com/membership/#events" style="color:#FFFFFF;text-decoration:underline;">Driving Innovation AMA with Tendayi Viki</a>

Roadmaps: Break the rules without breaking the principles

Got questions about your product career?

Product roadmaps vs data – Jeremy Levy on The Product Experience

From engineering to product management at Google

Mind the Product joins Pendo

Lisa is a product manager and former UX researcher. She is currently responsible for prototyping new concepts for the professional social network XING in Hamburg, Germany. Find her on her home turf on <a href="https://www.xing.com/profile/Lisa_Radel/" rel="nofollow">https://www.xing.com/profile/Lisa_Radel/ </a>or reach out to @LisaRadel1 on Twitter where she likes to talk cats, puns, and bad UX.

Product Manager

Lisa Radel

<p>In this November 2020<a href="https://mtp2017stg.wpengine.com/mtpcon/digital"> </a><a href="https://mtp2017stg.wpengine.com/mtpcon/digital" target="_blank" rel="noopener noreferrer">#mtpcon Digital</a> session, Roman Pichler, Author of<a href="https://www.romanpichler.com/romans-books/how-to-lead-in-product-management/"> </a><a href="https://www.romanpichler.com/romans-books/how-to-lead-in-product-management/" target="_blank" rel="noopener noreferrer">How to Lead in Product Management</a>, discusses important aspects leaders should bear in mind when structuring and growing product teams.</p>
<p>Watch the session in full, or read on for the highlights.</p>
<h2>Empower the Product People</h2>
<p>Any successful product organisation, Roman explains, needs empowered product people. He argues that having the leadership team make all the strategic product decisions while treating your product people as backlog managers and user story writers, is not an efficient division of labour. You need the right power balance: with leadership taking responsibility for the business strategy and overall success, and product people taking responsibility for strategic product decisions to achieve success on the product level.</p>
<h2>Organise Around Products</h2>
<p>Roman’s advice is to first create a shared understanding of what a product is. It may sound basic, but he explains that larger companies in particular often lack this clear definition, and as a result, struggle to effectively scale.</p>
<p>Take a close look at your product:</p>
<ul>
<li>Who are the users?</li>
<li>What’s benefit does the product create for them?</li>
<li>What are the main user journeys?</li>
</ul>
<p>Once you’ve defined your product, you organise around it. Should you find a second product, you get someone to manage that. They may need someone responsible for the platform they share. Now you have a small product portfolio and you put someone in charge of managing that – and so on, while you grow and scale. Put simply, says Roman: “Find your products using a user/customer perspective, then put the right people in charge and organise around those products.”</p>
<h2>Use the Right Scaling Approach</h2>
<p>As successful products develop, and their user journeys become more complex, Roman explains, they can grow too big to be owned by just one person. This is your cue to start adding more people and, again, find just the right ones for the task. To bring new people on board and to help more junior product people grow, he suggests establishing the role of Feature Manager for bigger, user-facing features. Feature Managers still need knowledge about the market and the users but can develop and learn while the person in charge of the whole product ensures the overall product success. Sometimes, he adds, it also makes sense to identify architecture building blocks and assign ownership, so that a Component Owner with in-depth technical skills becomes necessary – for example a senior developer looking to transition into a product role. The product person in charge will still be responsible for overall product decisions, whereas the other two roles will be more focused. Roman recommends, however, that you involve Feature and Component Owners in discovery and strategy work to leverage their domain expertise. “When you involve people in making decisions they buy into them in a much stronger way, compared to telling them: please do this or that,” he says. Make sure there is a shared understanding of the key strategic decisions for the product.</p>
<h2>Allow Product People To Focus on Their Jobs</h2>
<p>In an agile environment, with a framework like Scrum, the idea is that the Product Manager collaborates with design and tech leads who own the solution, and the Agile Coach or Scrum Master in charge of people and processes. In too many companies, though, Roman says that the Agile Coach role is missing – and more often than not, the product manager steps in to try and cover this part.  Your job, says Roman, is to focus on the product. &#8220;Manage the product, do not manage the development team do not manage the process,&#8221; he says. This puts extra strain on the product people, making it hard for them to succeed at their job and ensure that the product generates the necessary value. Roman’s advice: Provide an environment and set-up in which your product people can focus on their core job &#8211; owning the product, being responsible for its success and collaborating with the stakeholders and development teams.</p>
<h2>More on Building Product Teams</h2>
<ul>
<li><a href="https://mtp2017stg.wpengine.com/empowered-teams-and-decision-agility/" target="_blank" rel="noopener noreferrer">Empowered Teams and Decision Agility</a></li>
<li><a href="https://mtp2017stg.wpengine.com/empowered-product-teams-by-marty-cagan/" target="_blank" rel="noopener noreferrer">Empowered Product Teams by Marty Cagan</a></li>
<li><a href="https://mtp2017stg.wpengine.com/how-to-grow-and-scale-a-high-functioning-team-by-richard-cadman/" target="_blank" rel="noopener noreferrer">How to Grow and Scale a High-Functioning Team by Richard Cadman</a></li>
</ul>
<div class="g g-21"><div class="g-single a-73"><a class="gofollow" data-track="NzMsMjEsMSw2MA==" href="https://community.mindtheproduct.com/c/general/"><img decoding="async" src="https://mtp2017stg.wpengine.com/wp-content/uploads/2021/10/Membership-Circle-banner-ad-scaled.jpg" /></a></div></div>

core/freeform

Product-led company powered by culture by Shaun Smith-Taylor

Leading empowered product teams: AMA with Hope Gurion

4 traits of best in class internal platform teams by John Wood

Org charts eat culture for breakfast: Why an agile mindset alone won’t help you by Björn Waide

Internal facing products don’t have to be bad by João Craveiro

How to make remote collaboration work by Ingrid Odegaard

Resilience as a product manager by Ellie Powers

Product management for remote teams by Rian van de Merwe

Resilient Management: AMA with Lara Hogan

Organizing around complex products at the intersection of physical and digital by Matthew Cornford

Structuring and Scaling Product Teams by Roman Pichler

ProductTank Columbus

ProductTank Tauranga

ProductTank Edinburgh

Prioritised Member AMA - Perfecting product roadmaps

ProductTank San Diego

Navigating difficult relationships panel

ProductTank Philadelphia

ProductTank Bucharest

ProductTank NoVa

Remote Training Workshops

ProductTank London

ProductTank Birmingham

ProductTank Oslo

ProductTank Astana

ProductTank NoVA

ProductTank Zürich

ProductTank Perth

ProductTank Tokyo

ProductTank Chicago

ProductTank Auckland

ProductTank Richmond

ProductTank Charlotte

ProductTank Reston

ProductTank Washington

ProductTank Sofia

ProductTank Raleigh

ProductTank Ljubljana

ProductTank Kraków

ProductTank Athens

ProductTank Barcelona

ProductTank Dublin

ProductTank Montréal

ProductTank Bogotá

ProductTank Seattle

ProductTank Madison

ProductTank Singapore

ProductTank Portland

ProductTank Budapest

ProductTank Valencia

ProductTank Porto

ProductTank Los Angeles

ProductTank Austin

ProductTank Norwich

ProductTank Des Moines

ProductTank San Francisco

ProductTank Helsinki

ProductTank Reading

ProductTank Brighton

ProductTank Bielefeld

ProductTank Dallas

ProductTank Malmö

ProductTank Canberra

ProductTank Paris

ProductTank Manchester

#mtpcon SF+Americas 2022 Conference

#mtpEngage Hamburg 2022 Leadership Forum

#mtpEngage Hamburg 2022 Workshops

#mtpEngage Hamburg 2022 Conference

#mtpcon London+EMEA 2022 Conference